Introduction to Commercial Paint Colors
Color is an important part of your brand. Choosing the right paint color for your commercial space is an important aspect of interior design that is often overlooked.
The color of a room can impact the environment of both employees and customers throughout every type of business. For example, retail stores employ colors that generate feelings of comfort and serenity within the customer. These feelings not only enable the customer to relax while shopping; they can even cause customers to stay longer and ultimately make a purchase.
On the other hand, offices usually use colors that uplift and energize employees in order to increase productivity. Every hue subconsciously generates thoughts and affects emotions in either direction. Understanding how to utilize color within your commercial space can enhance the environment and ultimately benefit your business.
3 Key Factors To Choosing The Right Paint Colors For Your Commercial Space
Level of Saturation: Many psychologists believe that the hue itself is not what triggers thoughts and emotions, but rather the level of saturation is what ultimately affects an environment. Therefore, intense, vibrant shades will stimulate the environment while less saturated colors will soothe. Depending on the space, light shade of purple can actually have less of an impact than a dark green.
Availability of Space: Wall and ceiling colors can change one’s perception of the size of a room. For example, many designers use office paint colors like whites and light beiges in order to make smaller spaces appear larger. The bright walls reflect natural light, creating an open and airy illusion. On the contrary, designers employ darker colors in large spaces to absorb light and help create the illusion of a more compact, intimate setting.
Type of Business: Although there is no “right” paint color, there are certain hues and shades that work well with certain types of businesses. As a business owner, it is your responsibility to create an environment that maximizes the efficiency of your employees and the satisfaction of your customers. We have created the following guideline in order to give you an idea of the impact of each color.
Ben’s Quick Guide To Paint Colors
Whites consist of conservative, neutral shades that set a clean foundation for any room. They are especially useful on the walls and ceilings of smaller rooms to make the spaces appear larger than they actually are. Although the colors are clean and professional, you may want to go with a more colorful paint to brighten up the environment of your room.
Blues are usually employed to stimulate the mind while simultaneously relaxing the emotions. They are usually utilized in rooms that foster heavy loads of thinking and concentration, such as accountants’ offices and doctors’ offices.
Greens provide sense of emotional balance. They usually work well in retails stores, where customers like to feel comfortable yet engaged while browsing merchandise. Greens also gives off a sense of serenity and well-being, as it is the color most commonly associated with nature.
Oranges are mostly associated with creative, open-minded atmospheres. Certain shades of orange work well in marketing and advertising offices, as they enable creativity while reflecting the company’s abstract workstyle. Oranges also accent blues well, as they can add some emotion to the room’s décor.
Reds often causes an alarming reaction due to their high wavelengths. Although these colors are generally avoided for office spaces, they can be utilized in high-intensity environments like gyms and yoga studios to increase blood flow and inspire passion.
Purples must be considered carefully, as they are unique, rich colors that can only be effective in the proper setting. While purples would not necessarily work in a financial firm or medical facility, they can implement a sense of royalty in spaces like lounges and boutiques. In the case of lighter shades, purples can generate a calm sense of serenity, which can be useful in office waiting rooms and dining rooms.
Ben’s General Contracting can guide you in choosing the right paint colors for your commercial space. Contact us for your next commercial project. You’ll be glad you did! Call (516) 623-2945 or fill out our contact us form here.
